Last Updated: November 1, 2025
Our website address is: https://yri.com.pk.
Introduction
YRIVERSE (YRI), located at yri.com.pk (“Website”), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. If you disagree with our policies and practices, please do not use our Website. By accessing or using YRI, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
1. Information We Collect
Information You Provide Directly:
- Name and Contact Information: When you subscribe to our newsletter, submit a recipe, or contact us, we may collect your name, email address, and other contact details.
- User Account Information: If you create an account, we collect username, password, and profile information.
- Recipe Submissions: When you submit recipes, we collect the recipe content, ingredients, instructions, and any accompanying images or descriptions.
- Comments and Feedback: We collect any comments, reviews, or feedback you provide on our recipes.
- Correspondence: We keep records of any messages or correspondence you send us.
Information Collected Automatically:
- Log Data: When you visit our Website, we automatically collect information such as your IP address, browser type, operating system, referring/exit pages, and the date and time of your visits.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity on our Website and understand your preferences.
- Device Information: We may collect information about the device you use to access our Website, including device type, model, and operating system.
Third-Party Data Collection:
- Analytics: We use Google Analytics and similar services to understand how visitors use our Website. These services may collect information about your browsing activity.
- Advertising: We may use advertising networks and services that collect information for targeted advertising purposes.
- Social Media: If you interact with our content through social media platforms, those platforms may collect information about your interactions.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Providing Services: To deliver, maintain, and improve our Website and recipe content.
- Communication: To respond to your inquiries, send newsletters, and communicate important updates.
- Personalization: To personalize your experience and provide content tailored to your interests.
- Analytics: To analyze Website traffic, user behavior, and trends to improve our services.
- Advertising: To deliver targeted advertisements based on your interests and browsing history.
- Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
- Fraud Prevention: To detect, prevent, and address fraud or security issues.
- Recipe Curation: To organize, display, and promote user-submitted recipes on our Website.
3. Sharing Your Information
We do not rent, sell, or share your personal information with third parties for their marketing purposes. However, we may share your information in the following circumstances:
- Service Providers: We share information with third-party service providers who assist us in operating our Website and conducting our business, including email delivery services, hosting providers, and analytics providers.
- Advertising Partners: We may share non-personal, aggregated information with advertising networks and partners for targeted advertising purposes.
- Legal Requirements: We may disclose your information if required by law, court order, or government request.
- Business Transfers: If YRI is acquired, merged, or sold, your information may be transferred as part of that transaction.
- Consent: We may share your information with your explicit consent.
4. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These security measures include:
- Encryption: We use SSL/TLS encryption to protect data in transit.
- Access Controls: We limit access to personal information to employees and contractors who need it to operate our Website.
- Firewalls: We use firewalls and other security technologies to protect our systems.
- Regular Updates: We maintain and update our security systems regularly.
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. You use our Website at your own risk.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our Website. Cookies are small files stored on your device that help us remember your preferences and track your activity.
Types of Cookies We Use:
- Essential Cookies: Necessary for the Website to function properly.
- Analytical Cookies: Help us understand how visitors use our Website.
- Advertising Cookies: Used to deliver targeted advertisements.
- Preference Cookies: Remember your choices and preferences.
Managing Cookies:
You can control cookie settings through your browser. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect your ability to use certain features of our Website.
6. Third-Party Links and Services
Our Website may contain links to third-party websites and services. This Privacy Policy applies only to YRI and does not cover third-party websites or services. We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies before providing any personal information.
Third Parties We Work With:
- Google Analytics: For website analytics
- Google AdSense and Adsterra: For advertising services
- Email Service Providers: For newsletter distribution
- Social Media Platforms: For content sharing and engagement
7. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
GDPR Rights (For EU/EEA Residents):
- Right to Access: You can request access to the personal information we hold about you.
- Right to Rectification: You can request that we correct inaccurate information.
- Right to Erasure: You can request deletion of your personal information under certain circumstances.
- Right to Restrict Processing: You can request that we limit how we use your information.
- Right to Data Portability: You can request your information in a portable format.
- Right to Object: You can object to certain types of processing.
How to Exercise Your Rights:
To exercise any of these rights, please contact us at the address provided below. We will respond to your request within 30 days or as required by applicable law.
8. Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law.
- Account Information: Retained as long as your account is active and for a reasonable period afterward.
- Email Subscriptions: Retained until you unsubscribe.
- Analytics Data: Generally retained for up to 26 months.
- Cookies: Typically retained for up to 2 years.
9. Children’s Privacy
Our Website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will delete such information immediately. If you believe we have collected information from a child under 13, please contact us immediately.
10. International Data Transfers
Since our Website is based in Pakistan and may be accessed globally, your information may be transferred to, stored in, and processed in countries other than your country of residence. These countries may have data protection laws that are different from your home country.
By using our Website, you consent to the transfer of your information to countries outside your country of residence, including to countries that may not have the same data protection laws.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated Privacy Policy on our Website and updating the “Last Updated” date at the top of this page.
Your continued use of our Website after any changes indicates your acceptance of the revised Privacy Policy.
12. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our privacy practices, please get in touch with us:
YRIVERSE (YRI)
Website: yri.com.pk
Email: admin@yri.com.pk
For GDPR inquiries or if you are an EU/EEA resident, you also have the right to complain to your local data protection authority.
13. Acknowledgment
By accessing and using yri.com.pk, you acknowledge that you have read, understood, and agree to this Privacy Policy. If you do not agree with any part of this policy, please discontinue using our Website immediately.
Thank you for trusting YRIVERSE!
Where your data is sent
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